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GigStart – The startup energy-pack

By Raj Swaminathan

3 min read

GigStart – The startup energy-pack

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The power of GigWork is to provide any company the necessary options and capability to add the resilience edge for their long-term sustainability, growth, and competitiveness. For startups and new-age companies on the steep, rocky, and unchartered growth paths, GigWork can provide – what I call the GigStart energy pack. Gig workers can be your partners, advisor-on-call, specialist-support, and of course, the talent-booster that your early-stage venture will crave so much.

What do startups need? Besides the entrepreneurial vision and ideas of the founding team, the company needs four areas of capabilities and therein lies also the existential paradox (a) Access to the specialized high-end talent that is as expensive as is rare to find, attract and retain. (b) Ability to experiment, test, pilot, change-course, and iterate quickly and often sharply. (c) The execution ability – to scale and bring the diverse talent needed together. (d) Need to manage the spiraling costs prudently, managing and matching short-term operating expenses with the elusive revenue streams that always seem round the corner!

Remember, revenue streams do not equate to that wonderful, exciting order. It is often a grueling, painstaking process of order processing, vendor registration, contracting, team formation, execution, delivery, customer acceptance, relationship management, invoicing, payment cycles that seem so inordinately long, and finally, collections of 60-90 days. In the meanwhile, fixed costs of salaries and rentals seem spot-on.

You would be fortunate if you have commenced your entrepreneurial journey with not just a great founding team with a similar vision but also a team with diverse strengths, skills, and network – so rare and so difficult.

How you wish you had access to a high-powered CFO to work with you through your business plans, early customer contracts, your tax structures, or that exciting investment proposal that offers the cash that you so much need but comes at a high cost of dilution?

How you wish you had access to that great Technical Product Architect you worked with for decades in your previous MNC employment? You do not need them full time though, you could do with their knowledge and support for a few hours a day, or a few days week or month. You couldn’t even afford them, realistically – they can wait! GigStart could be your answer!

Now, your product or services is gaining early traction and customers in the market. The eternal and challenging question – where do you invest in? Sales & Marketing that your energetic cofounder is pushing hard for or in Customer Services to ensure your early brand promise remains strong or in development resources that your business needs to build an MVP. This sounds familiar to most of the startup founding teams. Compelling demands and all-important. The challenge to build, scale, grow, serve or satisfy.

Consider GigStart to address your needs – it can be your strong early partner.

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Raj Swaminathan

Co-Founder and Chief Strategy Officer at GigVistas