Copy Writer- Freelance
Feb 6, 2023
We are looking for a Freelance Website Copywriter who will be responsible for writing compelling and informative copy for an FMCG company website in order to attract and engage target audiences. The main job duties of a website copywriter include:
- Understanding the target audience and their needs and preferences
- Conducting research on products, services, and industry trends
- Writing clear and concise copy that is SEO optimized in English
- Creating a variety of content, including product descriptions, blog posts, landing pages, forms etc.
- Ensuring that all copy aligns with the overall brand tone and messaging
- Collaborating with designers, developers, and other stakeholders to ensure that copy fits within the website design
- Proofreading and editing copy to ensure accuracy and consistency
The ideal candidate will have excellent writing skills, be able to write in a variety of styles, and have a good understanding of SEO and digital marketing.
A bachelor's degree in English, marketing, or a related field is preferred.
Procus is a venture in the packaged foods space in Ghana by a group of Food Industry Professionals who hold an extensive experience and understanding of the African market. The company is focused primarily on offering quality food products at affordable prices to consumers. Since its inception, the company’s brands have grown rapidly to dominate the market through leadership positions in their categories.