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Content Strategist- Social Media Marketing

Sales and Marketing

Content Strategy

Proficient
Time Commitment
Full-Time
Duration
12 Months
Overall Budget
₹45,000-50,000 per month
Location Type
Onsite
Bengaluru, Karnataka, India

Job Description

We’re looking for an experienced and versatile content strategist who can develop, strategize and execute marketing campaigns for our clients across

Fashion, F&B, Retail and other B2B industries. The ideal candidate will have experience developing and executing marketing campaigns, be comfortable with day-to-day marketing activities as well as long-term strategy, thriving under tight deadlines and working in alignment with our client requirements. If you are a people person who loves content and the challenge of building brands, we want to hear from you.


Requirements:

 Bachelor’s Degree in Marketing, Business Administration, Communications or related field (MBA preferred)

 5+ years’ experience in marketing and communications

 Proficiency in electronic marketing automation software such as HubSpot

 Extensive knowledge of marketing strategies, channels, and branding

 Proficiency with online marketing, social media strategy,

 SEO optimization and SEM

 Exceptional analytical and problem-solving skills

 Strong time management and organizational abilities

 Excellent written and verbal communication skills

 Proven experience developing marketing plans and campaigns

 Metrics-driven marketing mind with eye for creativity

 Experience with marketing automation and CRM tools

 Budget-management skills and proficiency

 Analytical skills to forecast and identify trends and challenges


Roles & Responsibilities:

 Performing exhaustive research to gain in-depth knowledge of customer personas for our clients

 Performing extensive research and analysis on consumer thoughts and trends

 Creating specifications and content appropriate for the specific customer personas

 Strategizing content pillars and sub pillars

 Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed across all delivery platforms

 Tracking and calculating content ROI

 Ensuring that content strategy meets business objectives

 Strategizing and improving content delivery and promotion

 Oversee all marketing campaigns for our clients

 Co-ordinate between the different verticals of our design and content team, and marketing partners

 Implement strategy and market calendar for the year

 Overseeing branding, advertising, and promotional campaigns

 Developing and managing the marketing department's budget

 Analysing market trends and preparing forecasts

 Preparing quarterly and annual reports on marketing campaign and social media scorecard

 To work with trade shows and other major industry-related events, as per client requirements


Day-to-Day Duties:

 Collaborate with media organizations, vendors and partners

 Brainstorm ideas for new campaigns

 Execute and monitor campaigns, ensuring deadlines and task completion

 Analyse data to evaluate the success of their marketing efforts and come up with new ideas to improve

 Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

 Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

 Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

 Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

Preferred and Additional Skills

SEO
HubSpot
Marketing Automation
Social Media Marketing Strategy
Content Planning
CRM Tools
Content Management
Content Distribution & Promotion
Content Creation
Branding

About the Company

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Don't Be Content

Don't Be Content is Content is Advertising Agency that helps brands create original content, tell great stories and build a loyal audience.